Isakoshi yo guhaha irahambaye cyangwa ibicuruzwa mumufuka ni ngombwa?Kubafite ibirango bahanganye na“Gen Z” - (abantu bavutse mugihe cya interineti)ubucuruzi, igisubizo birashoboka ko aricyo cyambere.
Igihe kimwe, igikapu cyo guhaha cyari ibikoresho byo kugura gusa: ipaki imwe ikoreshwa hamwe ninshingano yo kohereza intera ngufi, kandi byoroheye mukoresha amafaranga mirongo itanu kugirango ishimwe ryabaguzi.
Ariko, nkabakiri bato "Gen Z" abakoresha bahita bahinduka imbaraga nyamukuru, nibindi byinshiFMCG - (Ibicuruzwa byihuta byabaguzi)ibirango bimenya neza "kwamamaza imifuka yo guhaha".
Koresha igiceri gito kumadorari make ku giciro gito cyane, kandi ukoreshe urujya n'uruza rw'abantu bagendanwa kugirango ukwirakwize inkuru yerekana ibicuruzwa byuzuye impagarara ziboneka mumihanda no mumihanda yumujyi "kubuntu" -mu cyumba cyo kwamamaza,
mu ntangiriro yari ifite gusa "kwerekana" Muri iki gihe, imifuka yabo yo guhaha igenda ituje kuva "inyuma yinyuma yerekeza imbere", ibaye "ubwinjiriro bwubwenge" bwa mbere kubantu benshi bahanyura bahindura abafana mubirango.
Kurugero, IKEA numuyobozi mugucuruza imifuka.Iyi sakoshi ikozwe muri pulasitike, mu ntangiriro idafite ibisobanuro birambuye kandi bihendutse, yabaye “ihitamo rya mbere” ku bagore bo mu ngo mu miryango itandukanye gufata ibicuruzwa iyo bagiye guhaha mu maduka manini kubera gukoresha amabara “adasanzwe” hamwe n'ubunini-bunini cyane .Binyuze mu kongera gukoresha imifuka yo guhaha, igiciro gito cyane cya IKEA cyahaye kumva ko hariho umubare munini w’abaguzi bo mu cyiciro cyo hagati mu Burayi no muri Amerika.
Hano hari igitekerezo cya "visual hammer" mubitekerezo byo kwamamaza.Ibyo bita inyundo y'amashusho ni ukugaragaza no kwerekana icyerekezo kiranga, indangagaciro shingiro, n'amahame yo gushushanya byasobanuwe mundimi ninyandiko binyuze muburyo butavuzwe (mubisanzwe bigaragara).
IKEA yamye ishigikira igitekerezo co "kurengera ibidukikije n'ubworoherane" mubuzima bwo murugo.Iyi nyanja-ubururu, imikorere-myinshi, ikomeye-ikomeye yo kugura imifuka ikoresha "ibintu biboneka" bikwiye kugirango igabanye ibikoresho byose byo murugo IKEA hamwe nuburyo butandukanye murimwe.“Imiterere ya IKEA”.
Nyuma, gahunda ya IKEA yiganye nibirango bikomeye nka Gucci na Chanel: ikirango kibengerana cyacapishijwe kumufuka wapakiye, kandi kinyeganyeza ku bitugu byabakunzi berekana imideli mubucuruzi butandukanye.Ubu buryo "bwohereza ibirango byerekana" gukoresha ubushishozi gukoresha ubusa bwa kamere muntu kandi bugafungura umurimo wingenzi wumufuka wubucuruzi nk "ikarita ndangamuntu".
Hamwe niterambere ryihuse ryinganda zinyuranye, ibirango byinshi byatangiye gukora amashusho yihariye yo gupakira ibicuruzwa kugirango agere kumurongo wugarije "kugura imifuka yo guhaha IP marketing"
LeLeCha - Ikirango gishya cyicyayi kiva mubushinwa.Mu marushanwa hamwe nibindi bicuruzwa byicyayi, abakiriya benshi kandi benshi bashishikarizwa kuyishyura muguhora bavugurura imifuka yo guhaha.Lele Tea yagiye itera imbere buhoro buhoro imbaraga zayo za IP ihuza ibiranga umuco wibice bitandukanye byUbushinwa no gufatanya kuranga nibindi bicuruzwa.
Abantu bashingira kumyenda kandi ubwiza biterwa na maquillage nziza.Kimwe nukuri kubintu byose byibicuruzwa.Usibye ubuziranenge, bakeneye no gupakira neza.Cyane cyane mugihe cyibirango, imifuka yo guhaha nayo ifite ubushobozi bwo kuzamura imenyekanisha ryuruhare nuruhare rwinyongeragaciro.Turashobora kwiyumvisha ko mugihe cyubukungu bwibicuruzwa byiki gihe, mugihe umuguzi wa nyuma ahisemo ibicuruzwa, ntabwo azita kubicuruzwa gusa, ahubwo azanita no gupakira ibicuruzwa hanze.Igicuruzwa kidasanzwe kandi gishimishije cyibicuruzwa byo kugura cyangwa Gupakira, usibye kongera ibicuruzwa, birashobora kandi kongera agaciro kubicuruzwa inshuro nyinshi, bigatuma abaguzi bashiraho ibicuruzwa no kwizirika kubakoresha.
Igihe cyo kohereza: Ugushyingo-28-2021